PENGARUH LITERASI KEUANGAN DAN LOCUS OF CONTROL TERHADAP KEPUTUSAN INVESTASI (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Malang)

This study analyzes the influence of financial literacy and locus of control on investment decisions among students at Universitas Muhammadiyah Malang. The research aims to analyze the influence of financial literacy and locus of control on investment decisions among students at Universitas Muhammadiyah Malang. The sample consists of 100 students selected using Slovin's formula. The data analysis techniques employed are quantitative methods with questionnaires and multiple linear regression analysis using SPSS software. The results show that both variables have a positive and significant influence.