ANALISIS TEKNIKAL DAN FUNDAMENTAL TERHADAP HARGA SAHAM PADA PERUSAHAN ROKOK DI BURSA EFEK INDONESIA SAAT PANDEMI COVID TAHUN 2020-2022

This research aims to determine the influence of technical and fundamental analysis on share prices in cigarette companies on the Indonesian stock exchange during the 2020-2022 Covid pandemic. The data used comes from the Indonesian Stock Exchange (BEI). The analysis used in this research is panel data regression analysis using the Fixed Effect Model (FEM) approach to determine the influence of technical and fundamental analysis on stock prices. Based on the results of the analysis, it shows that technical and fundamental analysis have an influence on share prices in cigarette companies listed on the Indonesian Stock Exchange. The shares that will be analyzed in this research are shares that are members of the cigarette sub-sector. This research aims to examine the effect of technical and fundamental analysis on share prices in cigarette companies whose shares are listed on the IDX for the period 2020 to 2022. The research variables used to support fundamental analysis are the ROA and NPM ratios, because this ROA ratio reflects how much net profit that can be obtained from all assets owned by the company. Long-term investors will be very interested in this profitability analysis. This NPM ratio can be used to measure how much net profit can be obtained from each rupiah of company sales. The variable that supports technical analysis is inflation, which is one of the many economic problems that gets quite a lot of attention from economists. The last variable is also the interest rate. Interest rates influence stock prices, this is because capital market players will choose profitable investments.