STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN NASABAH PRODUK TABUNGAN PT. BPRS A3S (STUDI PADA KANTOR KAS UMM)

This writing aims to plan what marketing strategies will be used to
increase customers of savings products at the Cash Office UMM PT BPRS
A3S.
The research method used is descriptive qualitative; the author
uses library research. Data sources have been collected and analyzed to
identify which strategies are most effective in increasing the number of
customers for wadiah, mudharabah and plan savings products.
The results obtained from this research show that personal selling
is proven to be more effective in increasing the number of customers for
wadiah and mudharabah and in planning savings products at the Cash
Office UMM PT. BPRS A3S. From the findings in this research, they can also
increase their business growth, especially in syariah savings products.