PERTANGGUNGJAWABAN HUKUM TERHADAP SELEBGRAM YANG MEMPROMOSIKAN BARANG MELALUI PLATFORM INSTAGRAM

This study aims to be able to find out about the Legal Position of celebrities in promoting goods through the Instagram platform and to be able to find out about the form of legal liability by celebrities for endorsements or advertised products. The research method used is a type of Normative Legal Research with the statute approach method, this research also uses a conceptual approach used in the context of problem solving, and this research is a literature research (Library Research). The results of the research obtained are The legal position of celebrities is specifically affirmed that there is no legal basis that specifically regulates the legal position of celebrities and does not have rules that are used and applied as a result of which there is a vacuum in norms. When there is a problem regarding endorsement with indications of products that are not in accordance with what is advertised, the form of liability carried out is Liability base on fault. Where in this case it can be explained that the relevant form of liability is where the celebgram is responsible for losses caused by mistakes committed in Pasal 4 huruf h UU No. 8 Tahun 1999 tentang Perlindungan Konsumen which states that consumers are entitled to compensation, compensation and / or replacement, if the goods and / or services received are not in accordance with the agreement or not as they should be.