RAHMAN, YULIZA (2009) PANDANGAN MASYARAKAT SUKU DAYAK TENTANG MEDIA TELEVISI Studi di kalangan suku Dayak Meratus di Desa Haratai Kecamatan Loksado Kalimantan Selatan. Other thesis, University of Muhammadiyah Malang.
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Television broadcast media as a means of social reality become an important means for humans to monitor the human self in social life. Monitoring could be in the form of behavior, attitudes towards fashion and even a certain ideology. Dayak is a collective designation of about 405 ethnolinguistic groups who inhabit the island of Borneo. They named or called the Iban, Kayan, Kenyah, Kanayatn, Maanyan, Meratus (the Hill), Ngajuk, Uut Danum, Bidayuh, Simpang, Pompakang, and others. Actually naming the sub-tribe Dayak As human beings residing in the interior, people who Dayak Meratus their daily lives can not be released to the forest and rivers, livelihoods they also related to forests and rivers. The problems are taken in this study is how society's view of the Dayak About Media Television. The purpose of this study to determine the Society's view of the Dayak About Media Television. Uses and gratifications theory is not interested in talking about what the media toward the audience, but instead what the audience of this media.Teori show that every audience member is considered active using the media to meet their needs. Studies in this field is more focused on the use (uses) the media to obtain compliance (gratifications) on one's needs. In this paper researchers used a qualitative descriptive type of research and evaluation of basic research with the research object of the Dayak community in the village Haratai. Sources of research information that is determined indigenous Dayak, understand the situation or condition of Dayak people, have a position or set of strata in the Dayak community, was formally honored by the Dayak people, using the medium of television. For data collection techniques researchers used interview technique, observation and documentation. Data - Data were analyzed with analysis process Domain type, manner, function and reason. By using the technique of triangulation of data validity. The results of analysis of this study that for the Dayak community Meratus television media is an object that raises the image and sound and is a tool of entertainment and information that are important to them and television media to increase knowledge, insight and experience. As for the assessment that they accept the presence of television and for their television to provide entertainment, information and can add time to spare. Attitudes of the television media presence at the thought that the television media add insight, knowledge, experience, come up with ideas - ideas. The way of thinking about the Dayak community television media have in common in life, having emotional closeness. The way the television media influence on norms and customs with Menayang show about how to dress, broadcast programs on a practical way of farming and talkshow broadcast of healthy cooking. The reason knowledge about the medium of television is to seek to know about the outside world and so that is not outdated. The conclusion from this research that the public's view of Dayak Meratus on television is a medium they will understand them a little television and understand much about what's impressions on television, because they think the television media is a body which raises the image and sound and is a entertainment tools and information that is important. To the authors give advice, For Dayak community kususnya for problems that we must be aware of the many private television today, do not let television become a means of seeking the truth. If this happens, human life will reach the point of destruction be fatal because of television justice in solving problems of human life.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||27 Jun 2012 03:17|
|Last Modified:||27 Jun 2012 03:17|
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