Puput Lestari, Tia (2009) PENERAPAN VALUE ENGINEERING UNTUK PERBAIKAN PELAYANAN DAN FASILITAS CUSTOMER (Studi kasus: Mentari Swalayan PDM Sengkaling Dau). Other thesis, University of Muhammadiyah Malang.
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Mentari Swalayan is one of the so much market selfservice less paying attention in the case of give a service and also is ready of facility to consumer, where expectation or desire of consumer disagree with performance. Conducted by Mentari Swalayan intention of this research is to determine alternative repair of facility and service at customer in Mentari Swalayan matching with desire of consumer and get service alternative desain and facility in Mentari Swalayan owning highest value. In can been and get alternative desain repair of facility and service with highest value, required by a way of or method to finishing it. Value Engineering is repair technique form using a approach which is sistemst ik and organizer to look for best function by balancing among service value and facility as a system of market product selfservice it self Mentari Swalayan From conducted data processing with data collecting of consumer through spreading of quisioner got by alternative 474 with value equal to 1.375 best alternatively, increase of value equal to 37.5% and degradation of budget equal to 2.81%. With especial function draw enthusiasm of customer, satisfaction of customer, and amenity go shopping.
|Item Type:||Thesis (Other)|
|Subjects:||T Technology > TA Engineering (General). Civil engineering (General)|
|Divisions:||Faculty of Engineering > Department of Industrial Engineering|
|Depositing User:||Anggit Aldila|
|Date Deposited:||26 Jun 2012 07:00|
|Last Modified:||26 Jun 2012 07:00|
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