ANALISIS LOYALITAS ANGGOTA PADA PERUSAHAAN MULTILEVEL MARKETING SYARIAH (STUDY KASUS PADA PT. AHADNET DI MALANG)

NURDI, HARRY (2007) ANALISIS LOYALITAS ANGGOTA PADA PERUSAHAAN MULTILEVEL MARKETING SYARIAH (STUDY KASUS PADA PT. AHADNET DI MALANG). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Ahadnet, Multilevel marketing Sharia, Loyalty This research is used to present data of primary and secondary that has been available as a result of studies that have been done before so know more in a state of multilevel marketing companies sharia "PT. Ahadnet International "with the title of Member Loyalty Analysis of Multilevel Marketing Companies Sharia (Case Study at PT. Ahadnet In Malang). Subjects in this study are members who happened to be found at the site on Sunday Salur partner-Net Malang by taking a sample of 100 respondents. The purpose of this study was to determine the loyalty of members of the Sunday-Net in Malang that is influenced by variables of actual behavior, the costs of transition, satisfaction, liking of the brand and commitment. The analytical tool used to determine the loyalty of the members are using Regression analysis technique in which analysis technique is used to measure how the independent variables affect the dependent variable. From the instrument validity test results, shows that the outcomes of all items of questions have a greater correlation value than rtabel, so it can be said that data is valid. In the reliability test instruments, shows that the value of coefficient alpha obtained for each variable is> 0.6, so that it can be stated that data is reliable. The result using the technique of multiple regression analysis can be concluded that members of the Sunday-Net in Malang has the loyalty of 68.8% based on the variables that exist in this study. Dominant variables that influence the loyalty of the members are committed to the value of coefficient of 47.3%. Based on the above conclusions, the authors implication that the Company "PT. Ahadnet International "more attention to the commitment of its members.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 26 Jun 2012 04:10
Last Modified: 26 Jun 2012 04:10
URI: http://eprints.umm.ac.id/id/eprint/9495

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