ANALISIS KOMUNIKASI DALAM MENSOSIALISASIKAN CORPORATE IMAGE di GraPARI TELKOMSEL MALANG

Octaviana Setyowati, Anggraeni (2009) ANALISIS KOMUNIKASI DALAM MENSOSIALISASIKAN CORPORATE IMAGE di GraPARI TELKOMSEL MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research constituted that customer service hardly required at development happened in business world. Company is expected can increase quality of service and braids good communications with cutomer?client. Customer Service becomes of vital importance because becoming garda front of company which in direct corollation to cutomer?client. This research executed in part of customer service officer GraPARI Telkomsel Malang. Problem of this research is characteristic customer service, communication media customer service, message characteristic of customer service in socializing corporate image. Purpose of this research to know characteristic customer service, communication media customer service and message characteristic of customer service in socializing corporate image. This research applies qualitative descriptive research type with determination technique of the informan using purposive sampling, where seven mans becoming source of research informan. Data collecting technique applies interview, observation and documentation. Data analytical technique applies taxonomy analysis with election of domain beforehand and authenticity technique of data applies trianggulation of source. From this research indicates that service activity communications of customer service diihat from the characteristic must apply 35 service standards from company rule. Communication media customer service that is oral media while supporter media is media is written. Effective media applied by customer service that is the brochure and supporter media is web. For look from message characteristic covers language, contents of message, message symbol and word choice. Language applied by customer service that is communications standard, good Indonesian and correctness. Contents of message consisted of message which may be submitted relates to corporate image or message which may not be submitted relates to corporate image. Message which may be submitted for example information in general about product telkomsel while message which may not that is in secret. Result of this referable research of scientific study for conspecific research. Suggested also to researcher hereinafter if performing the same research, expected company image analysis can be done by using statistic testing relationship between variables with partial correlation that is checking communications influence customer service with company image to cutomer?client loyality. customer service always increases service of communications in the form of interaction with cutomer?client about brand image to create corporate image which either in cutomer?client eye.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 25 Jun 2012 03:00
Last Modified: 25 Jun 2012 03:00
URI: http://eprints.umm.ac.id/id/eprint/9322

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