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REPRESENTASI ANAK PADA IKLAN LAYANAN MASYARAKAT (Analisis Semiotik Pada Kisah “Negeri di Ujung Karang Nangroe Aceh Darussalam)

Maulana, Novel (2007) REPRESENTASI ANAK PADA IKLAN LAYANAN MASYARAKAT (Analisis Semiotik Pada Kisah “Negeri di Ujung Karang Nangroe Aceh Darussalam). Other thesis, University of Muhammadiyah Malang.


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Advertising activities that use psychological approaches were adopted to arouse public interest and emotion to find satisfaction in a way consume goods. The development of visual ads that are progressively increased effectiveness the influence of media on public awareness. One form of advertising used by several parties are public service ads are more focused on socializing and business information about things humanity is more based on moral spirit "Acts In Ujung Karang State "is one of public service ads that tells of earthquake disaster in Nanggroe Aceh Darussalam in December 2004 that this ad played by children which became a symbol of innocence and human naturalitas sebgai social beings as well as to deliver message on other thorny issues surrounding the are befalling the nation of Indonesia. Therefore in this study the authors formulate following issue: How Representations Children In Public Service Ads "Acts of State in Ujung Karang". in a semiotic approach. This type of qualitative descriptive study, which tried to depict the representation of children on public service ads "Acts of State IN Ujung Karang NAD 'by using semiotic analysis approach which refers to the theories of Charles Sanders Pierce, the meaning signs will be found in classified advertisement in accordance with each type, which is then analyzed by considering the elements meaning of icons, indexes, symbol which is a semiotic device. From this description or obtained tersebutakan notion of a general nature and includes a question. Data collection techniques in this study using the method of documentation, that is by playing VCD ad community service "Acts of State in Ujung Karang NAD" which has been used as samples in research. From the research results could be known as follows: Monologisme In the World Children positioning children as perpetrators or as a passive listener, this section describing the representations of the world children life where the tradition of fairy tales is one of the media to menstranformasikan moral message to kids packaged in a variety of delivery techniques to children packaged in a variety of techniques delivery to children. In the exoticism children And Nature describes tentanag diversity and natural beauty that exist in Indonesia and the diversity of society various ethnic, moral message in This section is a growing awareness of the importance to children to participate Indonesia's natural preserve. In part Kekanakkanakan As the Identity of the Child, on This section describes the characters tend to children which is identical to the game which reflects the nature kekanakkanakan, visualization that is displayed on the kids which paper playing into the nature of the character itself is also an indicator the existence of life of children. In the children And describe the child's education from the countryside who was reading the book, this explicitly presented that education should be conducted to all children in Indonesia, because education Indonesian people despite lagging in many lives. Section Parents Against Child feudalism, this section visualize the existence of children in various ethnic groups in Indonesia and their parents as well as some activities that describe about the harmonization of the relationship between child and parents, but there are also depicted on the position of children of parents who intervened in several activities life that results in the dominance of parents towards their children or in a language more commonly described as feudalism parents to their children. Researchers concluded that the representation of children in public service ads "State In Ujung Karang NAD 'to describe the various dynamics of children's lives in soil water that also convey some moral message to kids as a form of education moral, which could give positive contribution to children in Indonesia with no eliminate elements that reflect naturalitas about natural wealth owned by Indonesian nation.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 23 Jun 2012 07:20
Last Modified: 23 Jun 2012 07:20

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