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Najib, Najib (2009) PENGARUH TERPAAN RUBRIK OTOBRUSH DI TABLOID OTOTRENDTERHADAP PERUBAHAN PERILAKU MEMODIFIKASI MOTOR(Studi Pada komunitas Club Motor CB Pasuruan ). Other thesis, University of Muhammadiyah Malang.


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Keywords : Otobrush heading attack, modification behavior This study is based phenomena in society that always experience change, this change in modification behavior. The behavior change is influenced by factors of mass media that have role as communicator. Then reseacher will describe influence of mass media press among newspaper, tabloid. Remind material which be presented have relevance with jurnalistic, thus response which be given to Ototrend tabloid will vary, included response of CB motor club of Pasuruan. Response which be given by reader who actually cover material, picture, and its effect. This study use Hypodermic pin theory that communcation such as ”injected” directly in mind of communicator user. Analogy with medical which be saved and spreaded in body thus there are change in physical system, beside that persuasive message change psychological system. The researcher reason use this theory because of point of view of researcher indicated this theory be able to explain or describe and measure trend personal in using media which be pointed in cognitive aspect, affective, and behavioral which be measured from variable or communication component as influence variables. This study use survey and questionnaire method as data collection tool. The study type is explanation, then inferencial statical is data analysis tool. The population are member of club about 102 people, the samples is decided by cluster sampling. The data measuremen technique use likert scale, data analysis technique by using simple regression linear and to test there are or not correlation may be generalized or not, it uses F-test, while to know influence of X to Y is measured by using determination formulation. The data validity technique use validity and reliability test. Based on the correlation coefficien is gained result that r2 about 66,2%, it means among x variable with Y variable in strong category. For linear regression calculation is known that contribution of x variable to y variable about 66,2%, that means X variabel give influence to Y variable about 66,2%, while the residual is influenced by others variables which is not observed in this study. By using F-test is gained that F-test is 95,967 and for 0,05 significancy have F-table 4,038. Then F-test more than F table thus Ho is rejected and Hi is accepted, that X variable have significant influence to Y variable, thus may give strong assumption about social phenomena which happen in society concerning mass media which be supposed they have role and influence social behavior functionally. Based on the study result may be recommended to ototrend tabloid management to increase quality and quantity or profesionalism in news writing, thus it may maintain position of media and ototrend tabloid existence, and it also to CB motor club of Pasuruan in order to more increase creativity in modificate along with expand community network of their club.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anggit Aldila
Date Deposited: 21 Jun 2012 07:31
Last Modified: 21 Jun 2012 07:31

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