ANALISIS PERSEPSI KONSUMEN ATAS KUALITAS PELAYANAN JASA KERETA API KOMUTER (Studi Pada Konsumen Kereta Api Komuter Jurusan Porong-Surabaya Pusat)

Sasongko, Handika (2007) ANALISIS PERSEPSI KONSUMEN ATAS KUALITAS PELAYANAN JASA KERETA API KOMUTER (Studi Pada Konsumen Kereta Api Komuter Jurusan Porong-Surabaya Pusat). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: consumer perceptions of quality of commuter train service ABSTRACT The study was a survey study entitled "Analysis of Consumer Perceptions on Quality of Service Railroad commuting (Study on the commuter train consumers Sidoarjo-Surabaya majoring Center). " This study aims to determine consumer perceptions of quality of transport services provided by PT Kereta Api in commuter trains in Sidoarjo-Surabaya majoring Centre. The population in this study is the population included in this study is the passenger rail commuter train, majoring in Sidoarjo-Surabaya Centre. In this study the sampling technique is Accidental Sampling which means it is a sampling of where I choose the elements to become members of the sample is determined by asking the person by chance. The number of samples taken 100 respondents. To test the reliability of techniques used in the split second (Split Half) of the Spearman Brown. The analytical tool used is the Scale analysis. In addition to using a range of scales, also using the frequency distribution calculation into consideration. To simplify the calculations in this study all use SPSS. Results of the frequency scale range of direct evidence the respondent to respond quite as much as 2.86. Of variables sufficient collateral respondents give answers as much as 2.66. Variable reliability addressed simply by the value of 3.42. While the variable responsiveness of respondents gave fairly good response with a value of 2.87. In terms of the attention of the respondents gave adequate response with a value of 3.14. This is evident with the assessment of consumer society or the commuter train to Surabaya Center Sidoarjao majors that provide the most value with an average score of 3.42.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Jun 2012 04:29
Last Modified: 21 Jun 2012 04:29
URI: http://eprints.umm.ac.id/id/eprint/8921

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