ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC YAMAHA MIO (STUDI DI KOTAMADYA BLITAR)

Setyo S, Nugroho (2007) ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC YAMAHA MIO (STUDI DI KOTAMADYA BLITAR). Other thesis, University of Muhammadiyah Malang.

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Abstract

Target of this research is to know factors becoming consideration of consumer in decision of purchasing of motor bike of matic Yamaha Mio in Kotamadaya Blitar and to know most considered by factors consumer in decision of purchasing of motor bike of matic Yamaha Mio in Municipality of Blitar. As for usefulness of research which wish to be reached specially to company, expected to become reference to company specially PT. Yamaha in determining policy of its marketing so that can stimulate consumer enthusiasm in purchasing of product of Yamaha. Analyzer which is used in this research that is by using factor analyzer. Pursuant to result of solution and research which have been done hence can be taken by the following conclusion: pursuant to result of analysis which have been conducted hence can be yielded by 10 considered factor consumer in decision of purchasing of motor bike of matic Yamaha Mio in Municipality of Blitar. The tenth factor cover equipment of price and equipments, promotion, expense of and present, advertisement, location of dealer product and, machine mainstay guarantee, machine type, model and voice of jok, big CC, condition of product. Factor equipment of price and equipments represent dominant factor which considered consumer in decision of purchasing of motorbike of matic Yamaha Mio in Municipality of Blitar. Pursuant to result of solution which have been conducted, hence raised some suggestion that is as follows: expected by company can maintain machine mainstay guarantee which economize innovation and fuel in colour combination model at motor bike of matic Yamaha Mio. Expected to conduct repairs or improve service which have been specified by formal dealer-dealer. Company expected to develop equipments used to improve; repair motor bike product of matic Yamaha Mio and also add equipment of equipments. Company expected to accomodate product price with condition of company society as producer of product expected to be able to improve quality and performance of motor bike product of matic Yamaha Mio. To enthusiastic researcher hereinafter to continue this research expected to completing it that is by adding other variable which influence decision of purchasing of motor bike matic Yamaha Mio and addition of amount of sample taken.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Jun 2012 02:58
Last Modified: 21 Jun 2012 02:58
URI: http://eprints.umm.ac.id/id/eprint/8836

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