Maisarah, Yana (2009) TEMA PESAN ADVERTORIAL OPERATOR SELULERPADA HARIAN RADAR MALANG(Analisis Isi Advertorial Produk PT. Excelcomindo, PT. Telkomsel, dan PT. Indosat Pada Rubrik Bisnis Harian Radar Malang). Other thesis, University of Muhammadiyah Malang.
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Effective marketing communication is a mean that wished to force sales achievement. If this programm conducted based on the perfect plan, the target of marketing program would be achieved in sustainable manner. That point of view lead this study to reveal about how often did the celular operator uses Radar Malang as a vehicle for information about their product. This study conducted quantitatively using descriptive approach using single factor without any comparation to another. The method used in this study is content analysis of communication messages send by some operators. The result of this study show that Excelcomindo Pratama is the major user of Radar Bisnis column in Februari 9th – April 9th , 2008 edition of Radar Malang as their marketing communication media. From 6 edition that used by XL, there 4 edition XL used for telling about the rate. It means that the most sentences unit in Radar Malang is about rate. It’s become important because the character of Indonesian people is paid special attention to economic level. They will consider low rate with best service. Next is event marketing, it’s selling with price. Based on this category, PT. Indosat is the major user after that is XL and Telkomsel. For the last category, is services. Service that given to consumer is complement from economic value with price. Based on consumer opinion, Telkomsel has the high position. This appropriate with Telkomsel slogan, “so close, so real”.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||19 Jun 2012 05:43|
|Last Modified:||19 Jun 2012 05:43|
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