PENGUKURAN KINERJA DENGAN KRITERIA MALCOLM BALDRIGE DAN PENENTUAN STRATEGI PERUSAHAAN (Studi Kasus di CV. ASRI)

Trista Puspitasari, Septina (2007) PENGUKURAN KINERJA DENGAN KRITERIA MALCOLM BALDRIGE DAN PENENTUAN STRATEGI PERUSAHAAN (Studi Kasus di CV. ASRI). Other thesis, University of Muhammadiyah Malang.

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Abstract

Septina Trista Puspitasari, Performance Measurement With Malcolm Baldrige Criteria And Determination Company Strategy. Case Study in CV. ASRI. Thesis, Industrial Engineering Department, Engineering Faculty, University of Muhammadiyah Malang Supervisor I : Teguh Baroto, ST Supervisor II : Sri Istihari, S.Si CV. ASRI is a company that work inroof production. Until now, company has never been done work measurement and company are facing a very tight competition circumstances. As the matter of fact performance in an important thing for organization, because performance reflect the improvement time by time. MBNQA model or Baldrige Criteria is a method to measure performance of an organization and a concept todetermine clues and criterias which help company in evaluating quality improvement actions. Performance Measurement starts by data collecting, questionnaire based on Baldride Criteria, and followed by quationaire fulfillment. The result of performance measurement used to determine improvement step by developing the strategy based on strength and weakness which used to handle threats and get opportunities. SWOT analysis explones strengths ang weakness based on the result of performance measurement with opportunity ang threat. The result of performance measurement shows that company�s performance is still now, the score is 492.50 with low criterias are leadership, strategy planning, measurement, analysis and knowledge management, process management and business result By using IE matrix, knows that company is in the hold ang maintenance position. Strategy alternative which can be implemented in market penetration, market development and product development. By using QSPM analysis we can get the highest Total Attractiveness Score it�s 5.31 for strategy of market penetration. The strategy of market penetration try to improve market for products or services which alreadybeen in market through marketing action especially for potential market locations.

Item Type: Thesis (Other)
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 19 Jun 2012 03:47
Last Modified: 19 Jun 2012 03:47
URI: http://eprints.umm.ac.id/id/eprint/8484

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