HUBUNGAN PERSEPSI TERHADAP RISIKO DENGAN INTENSI MEMBELI SEPEDA MOTOR CINA

ANGGA PRASETYA, IRFAN (2009) HUBUNGAN PERSEPSI TERHADAP RISIKO DENGAN INTENSI MEMBELI SEPEDA MOTOR CINA. Other thesis, University of Muhammadiyah Malang.

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Abstract

Intention was a predictor of behavior, intention could show how huge somebody’s intention to do certain behavior. Intention could be base to predict a behavior in great accuracy. So that intention needs marketer and producer attention. Consumer’s intention to buy stated by their perception about the product. One of consumer perception was consumer perception to the product risk. More the consumer had negative perceived risk, the buying intention also would be lower. In the contrary, if the consumer had positive risk perception, so that consumer intention would also high. It happened since the high-risk perception product was considered always happy. It was happened since the percept product had high risk and considered their safety. Consumer would be loss by buying the product, consumer hope on product was un-fulfilled, they also didn’t get optimum value from the product. One of the product which considered high risk was Chinese motor vehicle. Like in post-selling, performance, speed, stuff and spare parts The research was non experiment research. Population in this research were all consumer and the samples consisted of 100 people. Sampling technique used was quota sampling. Data collection method was scale, that was perceived risk scale and buying intension scale. Data analysis method used was Product moment correlation assisted by SPSS 11.00 for windows computer program. The research showed that there were negative relation and significant between perceived risk with Chinese motor vehicle buying intention with correlation coefficient value (r) = -0, 567 and fault probability (p) < 0,01. It means that higher the positive perception to risk, consumer’s buying intention would be high, so that the opposite, more negative the perceived risk, the buying intention would be lower. So that could be concluded that the hypothesis was accepted. Perception Effective contribution to the risk gave influence to the intention to buy Chinese motor vehicle 32,1 % while rest of them 67, 9 % considered by other factors, that was shop interior, product quality perception, life-style and masculine and feminine personality types.

Item Type: Thesis (Other)
Subjects: Q Science > QP Physiology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anwar Jasin
Date Deposited: 21 Mar 2012 12:10
Last Modified: 21 Mar 2012 12:10
URI: http://eprints.umm.ac.id/id/eprint/830

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