ANALISIS PERSEPSI KONSUMEN BERDASARKAN STIMULUS PEMASARAN PADA PRODUK MINUMAN DALAM KEMASAN MEREK MIZONE (Pasca Penarikan Produk Oleh BPOM, Studi Kasus : Pada Mahasiswa Universitas Muhammadiyah Malang Kampus III)

KUSUMA, ADIE LISAL (2007) ANALISIS PERSEPSI KONSUMEN BERDASARKAN STIMULUS PEMASARAN PADA PRODUK MINUMAN DALAM KEMASAN MEREK MIZONE (Pasca Penarikan Produk Oleh BPOM, Studi Kasus : Pada Mahasiswa Universitas Muhammadiyah Malang Kampus III). Other thesis, University of Muhammadiyah Malang.

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Abstract

Research with title " Analysis Perception Consumer Pursuant To Stimulus Marketing At Product Beverage In Tidiness Brand Of Mizone ( Pasca Withdrawal Product By BPOM, Case Study : At University Student Muhammadiyah University of Malang on Campus III ", representing descriptive research type. Intention this research is to know perception consumer about beverage product in tidiness brand of Mizone issue pasca existence preservative. This research is only limited to perception of consumer to beverage in tidiness brand of Mizone pursuant to especial marketing stimuli consisting product and components. Analyzer which used in this research used Cluster analysis through two phase that is an phase in Hierarchical Clustering where which used by method hierarchical observation clustering analysis with distance euclidean and average linkage From result of analysis can know that after analyse at 4 variable got 2 cluster. On cluster I owning positive respon in consumer eye is at benefit indicator, price, catchy or said, improving prestige, tidiness colour, practical, lawful information, a period of expired, permit produce and have negative respon at elegibility indicator, feel. heard unique, interesting article design, tidiness form which is easy to be recognized, protection, and materials composition. On cluster II owning positive respon in consumer eye is elegibility indicator, feel. heard unique, interesting article design, tidiness form which is easy to be recognized, protection, and materials composition. While owning negative respon benefit indicator, price, catchy or said, improving prestige, tidiness colour, practical, lawful information, a period of expired, production permit. Pursuant to clarification above hence, can be pulled one conclusion that Although some times ago Mizone product hit an issue existence preservative, but consumer still assess positively beverage product in tidiness brand of Mizone.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 15 Jun 2012 09:29
Last Modified: 15 Jun 2012 09:29
URI: http://eprints.umm.ac.id/id/eprint/8056

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