ANALISIS EFISIENSI MEREKPRODUK BISKUIT BAYIDENGAN METODE DATA ENVELOPMENT ANALISIS

SULISTIONO, AHMAD (2008) ANALISIS EFISIENSI MEREKPRODUK BISKUIT BAYIDENGAN METODE DATA ENVELOPMENT ANALISIS. Other thesis, University of Muhammadiyah Malang.

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Abstract

The title “Measuring Efficiency Brand Product Biscuit Baby With Method Data of Envelopment Analysis” (Ahmad Sulistiono; Drs. H. RD Jatmiko, MM; Drs. H. Marsudi, M.Si). The aim this research is for to know baby biscuit product brand age 6 months - 24 months most efficient. Analyzer used to know baby biscuit product brand age 6 months - 24 months (Milna, Promina, SGM, SUN) most efficient use Data Envelopment Analysis, as for the operation technique of using aid of software QSBWIN, with count variable input 28 and equal variable output 7. The result of DEA, at brand of MILNA have value of output equal to 1.0103 while the input value of equal to 1.005526 so that have efficiency level equal to 99,52 %, for the brand of SGM have value of output equal to 1.0000 while the input value of equal to 1.00 so that mount efficiency equal to 100%, at brand of PROMINA have value of output equal to 1.0004 while the input value of equal to 0.997114 so that mount efficiency equal to 99,67%, at brand of SUN have value of output equal to 0.99944 while the input value of equal to 0.997066 so that mount efficiency equal to 99.76%. Pursuant to result DEA, so SGM can be told baby biscuit brand which is efficient relative, because brand of SGM have value of output equal to 1.00000 is equal to his input value (excellence of product) at the price of Rp. 6275,- this means brand of SGM have value of hk optimal equal to 100 %, while brand baby biscuit brand of PROMINA have value of output equal to 1.0004 while the input value of equal to 0.997114 so that mount efficiency equal to 99,67%. Thereby hypothesis expressing that baby biscuit product of PROMINA have unprovable efficient relative because hk optimal less than 100 %.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 Jun 2012 03:23
Last Modified: 14 Jun 2012 03:23
URI: http://eprints.umm.ac.id/id/eprint/7736

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