ANALISIS BALANCED SCORECARD PADA PT. TELKOM KANDATEL BELIMBING MALANG

Rahman, Muhammad Waliuddin Abdul (2008) ANALISIS BALANCED SCORECARD PADA PT. TELKOM KANDATEL BELIMBING MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research use in perpective observation base of Balanced Scorecard, at PT. Telkom Kandatel Belimbing with title " Analyse Balanced Scorecard at PT.Telkom Kandatel Belimbing". Target of this research is to analyse performance at PT. Telkom Kandatel Belimbing with four is in perpective of Balanced Scorecard PT. Telkom Kandatel Belimbing can improve;repair its performance. Analyzer the used is by using four is in perpective of Balanced Scorecard that is to know how company performance seen from four is in perpective of Balanced Scorecard, that is : finance, cutomer/ client, internal business process, and study and innovation as guidance in order to planning of PT. Telkom Kandatel Belimbing. Result of from research four in perpective in Balanced Scorecard, can know that monetary performance, customer / client, internal business process, and innovation and study of employees, in general experience of the make-up of from previous year. Strategy alternative able to be applied by PT. Telkom Kandatel Belimbing is penetrating strategy of market, because owning risk storey;level which is low to be compared to strategy development of product development strategy or market. Marketing strategy which have been applied by PT. Telkom Kandatel Belimbing is product development strategy which have in implementation and also in evaluation, what later;then in new strategy formulasikan that is Market Penetration Strategy. Raised Suggestion to PT. Telkom Kandatel Belimbing that is, adding the amount of Front of Officer to increase performance of Responsive Service. And also exploit medium which have there is to increase performance operate for company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 13 Jun 2012 03:00
Last Modified: 13 Jun 2012 03:00
URI: http://eprints.umm.ac.id/id/eprint/7489

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