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Wijaya, Wisnu (2008) PERBEDAAN INTENSI MEMBELI TELEPON SELULER DITINJAU DARI TIPE KEPRIBADIAN. Other thesis, University of Muhammadiyah Malang.


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Every one has individual characteristic personality type, where the personality type can’t be let loose from it’s role of gender, such as masculine and feminine that from a part of individual personality. The above mentioned personality type will be influence at pattern for think, attitude and some one people behavior. As usual in buying behavior a product wich one is celluler phone (mobile) has a Nokia trade mark type 9500. That phenomenan has given descrption that the different of individual personality will be influence of behavior to choose or buy a product, because the consumer will buy anything wich more suitable with their personality. With in buying behavior a product, the buying intention at individual becomes the way to relized buying behavior from a product. Buying intenstion is a desire within own mind by individual wich has relationship with a conviction to do a sure behavior in buying process with something exchange to full fill the individual necessity. The from of buying intention has shaped the attitude of behavior, subjektif norm, and behavior control. The purpose of the observation to found out the different of buying intention about celluler phone has a Nokia trade mark type 9500 looking at it from personality type. The subject of this observation are PT. Dosni Roha employee branch in Kediri, as much as 39 people. The subject has status as the permanent worker and has work more than one year in yhat office, within this observation the technique of sampel removal is sampling total technique. The method. The method of data raising that used is uses skala is personality type masculine-feminine skala from BSRI (Bem Sex Role Inventory) and buying intention skala. In this observation the method of data analyze that used is T-test method that uses spss program for windows version 10.0. According the result of data analyze that T-test was gotten t=2,258 and P=0,034 value. So can be concluded that there’s the different of buying intention Nokia moble type 9500 wich significant between masculine personality type with feminine personality type. Where at masc8uline personality type has mean for about (70,71) be comparable with feminine personality type has mean (61,00)

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology (73201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 Jun 2012 02:58
Last Modified: 11 Jun 2012 02:58

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