MOTIF AUDIENS DALAM MENONTON SINETRON "CINTA FITRI" Di SCTV(Studi pada ibu­-ibu warga Perumahan Joyogrand RT.09 RW.08 Kelurahan Merjosari Kabupaten Malang)

Puji Saputra, Tri (2010) MOTIF AUDIENS DALAM MENONTON SINETRON "CINTA FITRI" Di SCTV(Studi pada ibu­-ibu warga Perumahan Joyogrand RT.09 RW.08 Kelurahan Merjosari Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

attribute is entering in category enough. Nonetheless, there are one motif having highest value of other motif. That is motif of Afektif ( requirement related to aesthetic experiences please and emosiaonal )Cinta Fitri is one of the sinetron owning highest ratting in Indonesia. This matter can be seen from totalizeing the amount of its episode which have reached 634 episode which in 5 season. In year 2007 sinetron Love tired Fitri of top of ratting highest to a displaying sinetron in Indonesia. Sinetron which is its role of him played the part of by Shireen Sungkar and my Me of This Wisnu have of drama theme to but owning different plot with other sinetron. Many humorous events which narrated or virulent actions which usually always succeed will failing many in Love of Fitri this Referring to taken title, hence in this research of problem formula to check by is Motif what is constitute Audiens In Look On To Display Sinetron Cinta Fitri in SCTV. While becoming the target of researcher is to motif mnegtahui any kind of pushing Audiens In Look On To Display Sinetron Cinta Fitri. Theory which used in this research is Uses and Gratification and ( satisfaction and usefulness). This theory assume that audience utilize mass media in order to to fulfill its requirements. In this theory of requirement type assumed with motif. So that motif types represent requirement type. such Motif types in this research is consisting of cognate motif ( motif related to requirement of knowledge), motif of afektif ( motif related to feeling), motif of integratif social ( motif related to firmness contact with environment ), motif of integratif personal ( motif related to firmness of selfregard), and motif release of ketegangan(motif related to release of existing problem or stress). Research method is survey with quantitative approach. its Research type is descriptive research type. Type or type research into this aim to make deskripsi systematically, factual, and accurate about facts and nature of certain object or population. Population in this research is Housewifes which have display this sinetron. its Sampling technique use totally of sampling. Because responder only amounting to 35 people hence smpling which less than 100 have to be taken by all. Technique data collecting by using documentation and kuesioner. after data got, hereinafter will be analysed with compilation of frequency distribution. The tables obtained to tabulation modestly which its result in the form of percentage of, tables of frequency load two frequency column and percentage of each;every category. Data analysis the used to use central mainstream with form of mean. The mentioned to know average value every accurate motif category. From result of this research is known by average value at Cognate Motif equal to 3,0 and enter in category enough. Average value at Motif of Afektif equal to 3,84 and enter in high category. Average value at Motif of Integratif Pesrsonal equal to 3,79, and enter in high category. Average value at Motif of Integratif Social equal to 3,25 and enter in category enough. While average value at Motif Release equal to 3,21 and enter in category enough. Average value at all of motif

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 03:27
Last Modified: 22 May 2012 03:27
URI: http://eprints.umm.ac.id/id/eprint/5675

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