PERANAN RADIO SEBAGAI MEDIA KEHUMASAN PEMERINTAH KABUPATEN TUBAN (Studi Pada Radio Pradya Suara Kota Tuban)

Pramitasari, Angel (2010) PERANAN RADIO SEBAGAI MEDIA KEHUMASAN PEMERINTAH KABUPATEN TUBAN (Studi Pada Radio Pradya Suara Kota Tuban). Other thesis, University of Muhammadiyah Malang.

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Abstract

Radio broadcast radio entities which the government is firmly owned and controlled by the government. The main characteristics of this radio is as a "funnel", distribution of government policy. In essence, the government radio is an important instrument as an intermediary between the government and the community as an effort to expedite the flow of information and all forms of government programs in empowering citizens. On that basis, the Radio Voice Pradya (RPS) FM 94.9 MHz, optimize services to the public / audience as a function of "media services" and "mass media" as a medium of information, entertainment, education, and advertising (RPSFM, 2008). Through broadcasting programs that are served, Pradya effort remains a radio voice that is consistent with the various programs and always effective influence on the development of Tuban district, whether in education, economics, and culture as now. Departure from the background problem, so the purpose of this research is to understand and describe the role Pradya radio voice in running the public relations function as the radio Tuban regency government. With the source of five informants who were comprised of three key informants, including: Head of Public Relations, Head of media or head Pradya Radio Studio Sound, public relations staff or Pradya radio announcer's voice. Two informants supporting: the community or an active listener Pradya Radio Voice. The research method is qualitative and descriptive approach, that is data to be collected is about how the role of the Voice Radio Pradya menjalankann Tuban Government Public Relations function in the form of information obtained through observation, interviews, and documentation. Data collection strategy used is a direct jump to the location of the researcher, explaining the purpose and goals, then the researcher tried to be accepted by both, so that informants who have been appointed to open in answering interview questions. Data analysis techniques used are data reduction, data presentation, and conclusion. Through this analysis technique, it can reveal what role it played yanng Radio Pradya in carrying out the functions of Public Relations, Government of Tuban. The results showed that the Radio Voice Pradya run according to the theory of the role of media used as a framework of analysis. These roles are: (1) As a government publication media and the public, (2) As a medium of government policy, (3) As a media liaison between the Government and the community, (4) For the Government of imaging media, (5) For the media controller andthe glue between the Government and Society, (6) As a media services (Services to Government and community), (7) As a medium of education, (8) As a regional cultural conservationists media. Although some of these roles has been done, by people considered less maximal. As for suggestions for this radio should be more aware of its presence is a radio that the Government should have put more emphasis on the fulfillment of information on citizens. Reduce the number of ads and add information. Always up­date news, consistent, and try to maintain the image that has been formed. If any shortcomings as the efforts sought to be remedied, the positive image of it self Voice Radio Pradya with Tuban regency government will be more recognized.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 May 2012 07:00
Last Modified: 21 May 2012 07:00
URI: http://eprints.umm.ac.id/id/eprint/5634

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