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INDRIATI, YULITA (2009) AKTIVITAS KOMUNIKASI PEMASARAN DALAM MENDISTRIBUSIKAN PRODUK GARUDA FOOD(Studi Pada Karyawan PT. SNS (Sinar Niaga Sejahtera) Jatim II Malang). Other thesis, University of Muhammadiyah Malang.


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Communication strategy the right marketing, can help companies to respond to changes that occur, and can interact with the environment of competition to achieve company goals. It also helps the company to know its position in the market. Changes that are very light in the field of marketing is the nature of the market dynamic, knowledgeable, and heterogeneous, because the nature of the market, the company can not serve all the needs of consumers. Marketing strategies that are appropriate and carefully built through communication activities of producers to consumers through the delivery of a message to the audience about the product or which are known as marketing communications, is expected to increase the sales value of communication as far as marketing is based on accurate planning can achieve the goals and progress continuously. Competition in the market now is very sticky relationship with how to introduce communication in goods and services to the community. How marketing communications strategy that was undertaken by a company's goods and services is a growing breed of products the company is in the public. So communication should be the important focus in marketing. At the level of communication can inform and make consumers aware on the potential existence of products offered. Comunicator the right and effective is very important role in creating effective communication with consumers. Formulation of the problem is how the communication pemasran made by employees of PT. SNS (Sinar Niaga Sejahtera) Malang in East Java II to market Garuda Food? This type of research use descriptive qualitative approach, data collection techniques in this research using interview and documentation techniques. Data analysis is conducted to obtain a description or definition of a common and relatively thorough about what is covered in a focus or core of the problems examined. Based on research that was done, the results obtained as follows: (1) The company makes all employees must understand the product - a product produced by the company, including variant and also including the price of their - their products, (2) The distribution of information performed by the marketing fellow employees, employees with the team leader and also the one which is a communication directly or non-media. Besides, employees can also communicate through the media such as telemarketing or through the media website; (3) The distribution of marketing information that is reminded or as a reminder is also done through the media and non-media communications and marketing all this running denganbaik; (4) The distribution of marketing information influence of the product - a product produced by the company so that the consumer or prospective consumer products offered to the company.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anwar Jasin
Date Deposited: 15 May 2012 07:21
Last Modified: 15 May 2012 07:21

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