ANALISIS STRATEGI PEMASARAN YANG TEPATGUNA MENINGKATKAN POSISI PERSAINGAN PASAR PADA HOME INDUSTRY UD HARIYATI MOJOKERTO

Kusumaningtyas S, Septin (2008) ANALISIS STRATEGI PEMASARAN YANG TEPATGUNA MENINGKATKAN POSISI PERSAINGAN PASAR PADA HOME INDUSTRY UD HARIYATI MOJOKERTO. Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research represent descriptive research at UD Hariyati Mojokerto food industry home with title " Correct Analysis Strategy Marketing Utilize to Improve Position Emulation of Market at Industry UD Hariyati Mojokerto home". Intention of this research is to know strategy marketing of UD Hariyati Mojokerto industry home to increase market position in Mojokerto areal. Analysis used to know UD Hariyati industry home market position is market compartment analysis that is with searching sale of industrial and company Result of calculation by using market compartment analysis obtained by result of domination market compartment is equal to 25.71%. From result of market compartment analysis, as according to size measure which have been specified, so UD Hariyati Mojokerto industry home occupy position as market follower, pursuant to research above, because writer can implementation that better UD Hariyati Mojokerto industry home use attack strategy besiege where in this strategy of UD Hariyati Mojokerto industry home by doing gift discounted to consumer to buy with plethora, doing addition of sale agent which not yet been reached by competitor is especially done by at tourism area because yielded product more knowledgeable as typical food as well as doing promotion intensively by propagating visiting card and brochure so that can compete to improve market position become market challenger and penetrate broader market compartment.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 14 May 2012 04:36
Last Modified: 14 May 2012 04:36
URI: http://eprints.umm.ac.id/id/eprint/5175

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