STRATEGI PROMOSI PERUSAHAAN JENANG KELAPA SARI BLITAR DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN

KUSUMANINGSIH, IDA RAHAYU (2008) STRATEGI PROMOSI PERUSAHAAN JENANG KELAPA SARI BLITAR DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The promotion of hold important role when promote the produc the promotion has many. Components for incresing the people desine who be the object target. For buying the product. The promotion strategy of Kelapa Sari of Blitar will be reached by a good plan strategy which contains of pricise tecnique surveillance an media surveillance. Be warb of the significant of promotions as the instrument separating information of produk from Kelapa Sari compani to the society, it can be taken the formulation : “ how are the promotion strategy of Kelapa Sari company of Blitar in the promotion their product ? the purpose of the research is knowing the promotion strategy which is used kelapa sari company. According to the result of data analysis, its can be con clued that the promotion of kelapa sari company are push strategy and pull strategy. By use both of the promotion strategy better than used one of the promotion strategy. The media which is used consists of mold media (Brochune, sticker and calender), elektronic media (radio) and out room media (neon box box lamp).

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 14 May 2012 02:42
Last Modified: 14 May 2012 02:42
URI: http://eprints.umm.ac.id/id/eprint/5079

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