PERBANDINGAN JENIS, SEGMENTASI, FUNGSI IKLAN PRODUK Analisis Isi Iklan pada Tayangan Indonesian Idol 5 (2 Agustus 2008) dan Idola Cilik 1 (19 Juli 2008

Mayasari, Lidya (2010) PERBANDINGAN JENIS, SEGMENTASI, FUNGSI IKLAN PRODUK Analisis Isi Iklan pada Tayangan Indonesian Idol 5 (2 Agustus 2008) dan Idola Cilik 1 (19 Juli 2008. Other thesis, University of Muhammadiyah Malang.

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Abstract

Many advertisements appear on the television favorite program such as Indonesian Idol 5 and Child Idol 1, of course have many differentiation too. The high rate of Indonesian Idol 5 and Child Idol 1 make many advertisements tries to join in the rest time of this program. In this case, the practitioner of advertisement must be careful to place the advertisement, especially in the kind of advertisement, segmentation of advertisement and advertisement product function itself. Advertisement of product on the Indonesian Idol 5 and Child Idol program has comparison in the kind, segmentation and function apparently. Therefore, the researcher intend to compare advertisement of product based on the kind of advertisement, segmentation of advertisement and advertisement product function among the both of those program. So, this research had purpose to know how big the comparison advertisement of product based on the kind of advertisement, segmentation and advertisement product function An advertisement has basic elements such as the kind of advertisement product, segmentation of the advertisement product and advertisement product function. The kind of advertisement product is like food, drink, vehicle, etc. The segmentation of the advertisement can be divided to be children youth, old and all age segmentation. And advertisement product function is divided to be information, persuasion, and image function. This research used content analysis method by using descriptive quantitative approach. It was caused the researcher tried to explain the content which was informed objective, systematic, and quantitative by referring the contextual meaning. In addition, the number of advertisement of Indonesian idol 5 was 79 advertisements and Child Idol 1 was 63 advertisements. Data was found from documentation by grouping all of advertisements on the Indonesian idol 5 (August 2, 2008) and Child Idol 1 (July 19, 2008). Then, the coding was done based on the category which had been made before and tested reliability. It used Holsty formula to be supported Scott formula for getting good value. The coding was helped by two coders. Furthermore, the result of the research showed that the kind of advertisement product on the Indonesian Idol 5 program had bigger percentage in the advertisements of food and drink about 27,8% from 79 advertisements. On the Child Idol 1, advertisement of food and drink was about 65,1% from 63 advertisement. The segmentation of the advertisement product, Indonesian idol 5 had the highest percentage on advertisements product of youth about 36,7% from 79 advertisements. On the child idol 1, the highest percentage on advertisements product of all age about 36,5% from 63 advertisement. And advertisement product function, Indonesian Idol 5 had the highest percentage on advertisements product with persuasion function about 93,7% from79 advertisements. On the Child Idol 1, the highest percentage on advertisements product with persuasion function about 76,2% from 63 advertisements.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 11 May 2012 03:18
Last Modified: 11 May 2012 03:18
URI: http://eprints.umm.ac.id/id/eprint/5038

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