ANALISIS BAURAN PEMASARAN DALAM PEMBELIAN SEPEDA MOTOR MATIC(Studi Pada Dealer Yamaha dan Honda di Kecamatan Lowokwaru Kota Malang)

INDRA, KUSUMA (2009) ANALISIS BAURAN PEMASARAN DALAM PEMBELIAN SEPEDA MOTOR MATIC(Studi Pada Dealer Yamaha dan Honda di Kecamatan Lowokwaru Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This watchfulness aim is that is to detects considering marketing hotchpotch difference in motorcycle purchasing matic by consumer (Study In Dealer Yamaha And Honda At Malang City). data analysis that used in this watchfulness that is uses test analysis difference two mean, this analysis aims to detect considering marketing hotchpotch difference in motorcycle purchasing matic by consumer. Based on watchfulness result and discussion that done so can be pulled conclusion that found marketing hotchpotch variable difference that cover product, price, promotion and distribution channel towards motorcycle purchasing matic by consumer. Several suggestions that submitted in this watchfulness that is supposed companies for permanent defend on quality or product superiority on the market by consumer. supposed dealer in pricing can achievable by consumer purchasing power ability in this case product price that can compete with product of a kind. in effort more remind and influence consumer to do motorcycle product purchasing matic supposed company to increase sales promotion activity that done dealer good by using media prints also electronic media. supposed side dealer always out for prepare product on the market to consumer so that can support and give ease for consumer in course of purchasing. besides side dealer must give promise correctly when give promise inden on product to consumer.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 10 May 2012 05:42
Last Modified: 10 May 2012 05:42
URI: http://eprints.umm.ac.id/id/eprint/5014

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