ANALISIS TINGKAT KEPUASAN NASABAH ATAS IMPLEMENTASIETIKA PEMASAR SYARIAH (SYARIAH MARKETER)PADA BANK SYARIAH MANDIRI (BSM) CABANG MALANG

IBNU, IBNU (2008) ANALISIS TINGKAT KEPUASAN NASABAH ATAS IMPLEMENTASIETIKA PEMASAR SYARIAH (SYARIAH MARKETER)PADA BANK SYARIAH MANDIRI (BSM) CABANG MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The research aimed to reveal the consumer’s attitude titled ”Analysis of customer satisfaction level about Syariah Marketer ethic at Bank Mandiri Malang Branch. This research aimed to find out the satisfaction level of the consumer of implementation of syariah marketer ethic of Bank Syariah Mandiri Malang Branch, also to find out variable indicator of what syariah marketer ethic became the major priority of performance amelioration of Bank Syariah Mandiri Malang Branch Data instrument test was done by validity test which using moment product correlation and reliability test by using alpah cronbach. Analytical test used was customer satisfaction index to measure the satisfaction level of the customer and importance-performance analysis to arrange the element of service cluster as basic to do action in order to do Bank Syariah Mandiri Malang Branch. The customer satisfaction index from nine variables of syariah marketer ethic, there were four satisfaction variables, two satisfaction variables, and three unsatisfaction variable which considered by the Syariah Bank customer created 1.01 satisfaction index, so that the customer considered satisfy of the syariah marketer ethic implementation. Keeping promise and not cheating variable (X5) was the most dominant variable among eight variables of syariah marketer ethic to the customer satisfaction in implementation of syariah marketer at Syariah Mandiri Bank Malang Branch. The analysis of cartesius diagram, different indicator was on A quadrant like the employee didn’t differ the treatment to the customer (X3.4), owing the proportional employee quantity (X4.1), giving the correct information about product and service offered (X5.2), and the bank doing transparent transaction and financial report (X6.3), was the major priority of Mandir Syariah Mandiri Bank Malang branch.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 08 May 2012 04:11
Last Modified: 08 May 2012 04:11
URI: http://eprints.umm.ac.id/id/eprint/4666

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