ANALISIS FAKTOR ATRIBUT PRODUK DAN HARGA YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN HANDPHONE CDMA (CODE DIVISION MULTIPLE ACCESS) MERK NOKIA DI NOKIA PROFESIONAL CENTER MALANG

Arifin, Khozin Firdaus (2007) ANALISIS FAKTOR ATRIBUT PRODUK DAN HARGA YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN HANDPHONE CDMA (CODE DIVISION MULTIPLE ACCESS) MERK NOKIA DI NOKIA PROFESIONAL CENTER MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Attribute Product, price, purchase. ABSTRACT This study entitled "Analysis and Product Attribute Factors Considered Consumer Price In Purchasing Mobile CDMA (Code Division Multiple Access) Brand Nokia at Nokia Professional Center Malang." This study aims to analyze the factors of product attributes and price that consumers consider the purchase of the CDMA mobile phone Nokia brand and to determine the most considered factor of consumers between the product attributes and price in the purchase of CDMA mobile phones brand Nokia in Nokia Professional Center Malang. Population in this research is that consumers who have purchased and used CDMA mobile phones brand Nokia in Nokia Professional Center (NPC) in Malang. The sampling technique using accidental sampling with samples taken was 100 people. The analytical tool used is factor analysis. The results of factor analysis produces factors have eigenvalues of product attribute values of 4.795 and 39.960% of variance and loading value which lies between 0.754 to 0.798 or 75.4% to 79.8% formed by the variable ease of remembering the product name, slogan attractiveness variables , variable attractiveness Nokia chasing, chasing changing convenience variable, the variable engineering consultancy, the variable completeness of the information, variable compensation, variable ease of repair and price factors have eigenvalues values of 2.728 and 22.719% of variance and loading value which lies between 0.818 to 0.829 or 81.8% to 82.9% formed by the variable price of the Nokia compared to other brands, conformity variable price with quality, discounted variable rates, and variable ease of payment. Eigenvalues have the largest value of product attribute values of 4.809 and 40.071% variance. This value indicates that the factor of product attributes is the dominant factor considered by consumers in the purchase of Nokia CDMA mobile phone.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 05 May 2012 02:38
Last Modified: 05 May 2012 02:38
URI: http://eprints.umm.ac.id/id/eprint/4310

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