ANALISIS LINGKUNGAN SEBAGAI DASAR PERUMUSAN STRATEGI PEMASARAN PADA PT. ASURANSI JIWASRAYA MALANG REGIONAL OFFICE

Fahmiyah, Nidaul (2008) ANALISIS LINGKUNGAN SEBAGAI DASAR PERUMUSAN STRATEGI PEMASARAN PADA PT. ASURANSI JIWASRAYA MALANG REGIONAL OFFICE. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research has title “Analisis Lingkungan Sebagai Dasar Perumusan Strategi Pada PT. Asuransi Jiwasraya Malang Regional Office.” The objective of it was to specifying correct marketing strategy utilize to improve the amount of policy holder as according to condition of business environment faced PT. Asuransi Jiwasraya Malang Regional Office. Environment analyze wa showed PT. Asuransi Jiwasraya Malang Regional Office had power were completely insurance product : Program Dana fleksibel, Asuransi Siharta, Program Jaminan Hari Tua, Tunjangan Hari Tua, Asuransi Jiwa and Asuransi Kecelakaan Diri. Distribution area was Malang Town. Distribution network includes; cover Unlucky Town. System Payment monthly, quarterly, semester and is annual, Status of BUMN. Weakness had was less promotion only passing Java Post, Kompas, brochure, leaflet, nameplate, magazine of bulletin agent amount and counted 129 people. Opportunity able to be reached for the amount of Malang [of] year 2006 786.906 [soul/ head], growth of economics which mounting, natural PDB, policy of government about insurance and is consumerism, and growth of technology. Threat which must face by height mount emulation in life insurance industry and high inflation rate. Of environmental external and internal analysis and strategy which suited for company of life insurance of PT. Jiwasraya Malang Regional Office is Strategy Segmentation Market with Diferensiasi Product with aim to increase attributed to sale product development and also the make-up of distribution channel. Segmentation conducted pursuant to amount of resident with age, education and gender so that marketed product as according to company goals to increase sale. The taking Strategy for Chronic diseases as step of differentiation product with taken segmentation pursuant to wanted by benefit is consumer of product characteristic.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 03 May 2012 04:45
Last Modified: 03 May 2012 04:45
URI: http://eprints.umm.ac.id/id/eprint/4064

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