PENGARUH ORIENTASI KOGNITIF DAN ORIENTASI AFEKTIF TERHADAP KEPUASAN LAYANAN INTERNET Studi Pada Mahasiswa Universitas Muhammadiyah Malang

FARIDA, NUR (2008) PENGARUH ORIENTASI KOGNITIF DAN ORIENTASI AFEKTIF TERHADAP KEPUASAN LAYANAN INTERNET Studi Pada Mahasiswa Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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PENGARUH_ORIENTASI_KOGNITIF_DAN_ORIENTASI_AFEKTIFTERHADAP_KEPUASAN_LAYANAN_INTERNETStudi_Pada_Mahasiswa_Universitas_Muhammadiyah_Malang.pdf

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Abstract

Internet is very big computer Network, consisted of the small network which connect and reach the whole world. Internet is also interpreted as a global computer network, consisted by millions of computer which each other connected by using same protocol to share the information collectively and together. Use of Media internet can be studied as communications action. This activity is related with the target to they access the internet and others. Uses of Media internet by student for example have been adapted for message what will be got precisely and accurate. In communications science, media represent the medium or channel to submit the message. Select of Media or correct communications channel perhaps will have an effect on to process of itself communications. Among academician like student of use internet have come to the academic interior activity of his academic life an also non academic.. In using internet student own immeasurable is reason of. There is basing on cognitive orientate, that is motivation to look for the information and science knowledge. Strive to improving of knowledge and domination of ability step by step. There is also basing on affective orientate, that is motivation on the basis of feeling to like and easiness. This is interesting to research because related with the student role to increase its science, but easiness aspect nor avoidable. The target is conducting of this research to know the existence of cognitive orientation influence and affective orientation to Satisfaction of internet services. Others the researcher is want to know how big the influence of cognitive orientation and affective orientation to satisfaction of internet services. Theory used in this research is Uses and Gratifications, this theory lay open that one would fulfill the requirement for what wishing of by using mass media. Each and everyone will ever make the choice for what will use of for the shake of reaching of the target. This theory is blasé conducting of media at people, but it is taken an interest in what done by people to media. The people assumed actively use the media to fulfill its requirement. Study in the field of this give all mind to uses media to get the satisfaction for somebody requirement. This research use the explanative quantitative approach to measure the storey; level of relation and influence of cognitive orientation variable and variable orient the affective orientation variable to satisfaction of internet services. Population from this research are at students at Muhammadiyah University of Malang accessing internet, amounting to 100 one who is taken with the technique of Accidental of Sampling and Quota Sampling, that is technique of determination sample of pursuant to coincidence, that is whosoever in this case students at Muhammadiyah University of Malang coming in contact with researcher serve the purpose of sample, when looked into a student fulfill the population criterion and reach the quota which have been determined by a researcher. Its file collecting Technique is done by questioner disseminated to responder. In its file analysis is researcher use regression the assistive by SPSS 10 software. From the analysis result obtained file that there is influence of cognitive orientation and effective orientation which significance to satisfaction of internet services at student. This matter is provable with the existence of influence by separate is cognitive orientation to satisfaction of internet services namely equal to 0,202 with the value of correlation r = 0,450, as well as there are influence affective orientation to satisfaction of internet services of equal to 0,328 with the value of correlation r = 0,573. Result test by together is influence of cognitive orientation and affective orientation to satisfaction of internet services of equal to 0,344 with the value of correlation r = 0,587.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 03 May 2012 03:09
Last Modified: 03 May 2012 03:09
URI: http://eprints.umm.ac.id/id/eprint/3952

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