PENGARUH AKTIVITAS MARKETING PUBLIC RELATIONS TERHADAP KEPERCAYAAN CLIENT UNTUK BERIKLAN Studi pada Client Outdoor Broadcasting Van Radio Elfara Malang

DIAH APRINA WIDYATI, BAIQ (2008) PENGARUH AKTIVITAS MARKETING PUBLIC RELATIONS TERHADAP KEPERCAYAAN CLIENT UNTUK BERIKLAN Studi pada Client Outdoor Broadcasting Van Radio Elfara Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research based of the phenomenon for the efforts of Marketing Public Relations (MPR) that done by the company to reach their objective, which is develop public trust. However advertiser public is the main factor for the life of mass media, so it is really important to develop advertiser public trust. The problem of this reseach, are there the influence between the activity of MPR and client trust to advertise on Outdoor Broadcasting Van (OB­van) of Elfara radio Malang, and if there are the influence how big the influence between MPR activity and client trust to advertise on OB­van of Elfara radio Malang. This research using by AIDDA theory. The object of research is client of OB­van of Elfara radio Malang for 20 respondents. The methode of this research used quantitative with the base of the research done by survey. The result of research shown that the activity of MPR influenced for the positive way to the client trust for advertise to get a big contribution the variable of X with variable of Y it shown that determination of coefficient ( ) between both of variable is 22.5%. The value of cofficient correlation ( r ) is 0.47, then the activity of MPR (variable of X) that done by event and manager of marketing of Elfara radio to client trust for advertise (variable of Y) on OB­van of Elfara radio has a weak relationship. It hope that Elfara radio can more increase the activity of MPR and has effort to publication to choose the good channel of mass media for advertise.

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