ANALISIS SEGMENTASI PASAR TAMAN INDIE RESTORAN DI KOTA MALANG

Ansyari, Azwar Kharis (2008) ANALISIS SEGMENTASI PASAR TAMAN INDIE RESTORAN DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

These researches entitle "Analysis Segmentation Market Taman Indie Restoran in Town of Malang". Target of this research is to know market segment characteristic at Market Taman Indie Restoran. Research type taken is research of survey that is by taking sample from one population and use questioner as a means of fundamental gathering. Data analyzer used to answer the target of this research by using "Analysis of Cluster". To obtain primary data about Segmentation Market Taman Indie Restoran that is by propagating questioner to visitor Taman Indie Restoran. While its population all visitor Taman Indie Restoran using product and its service, and limited which old age 17 year to of. Technique intake of sample by using technique of Accidental sampling random based by coincidence met or diffraction made member of sample. Pursuant to result of research obtained by conclusion that in Taman Indie Restoran there is 3 consumers group that is each owning difference. Group 1 which tend to often have interaction in everyday life, Group 2 which tend to not give a dam with activity of their consumption activity, and Group 3 which tend to faithfully to a restaurant.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 28 Apr 2012 03:34
Last Modified: 28 Apr 2012 03:34
URI: http://eprints.umm.ac.id/id/eprint/3281

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