ANALISIS EFEKTIVITAS STRATEGI DIGITAL MARKETING EDUCATION PARK (Studi Kasus pada Jawa Timur Park 3)

This research explains marketing management, especially the application of digital marketing strategies in the tourism industry, with a focus on East Java Park 3. Marketing management discusses the processes of planning, development, pricing, promotion, and distribution to achieve exchanges that satisfy individual and organizational goals. Digital marketing is a crucial part of marketing strategy, ensuring relevance and effectiveness in today's digital era. The decision to visit in this context is an important stage where tourists choose and plan a trip, influenced by interactions and information from digital marketing channels. Implementing digital marketing helps tourism businesses reach a wider audience, increase engagement, and provide a better customer experience. This research examines the application of digital marketing at Jawa Timur Park 3 and concludes that its effectiveness can have a significant impact on visiting decisions. By continuing to follow trends and adapt to technological developments, tourism businesses can maintain their competitiveness in the digital era.