PENGARUH TERPAAN PESAN PROMOSI KARTU XL BEBAS TARIF Rp 1/detik DI TELEVISI TERHADAP PENINGKATAN PENGGUNAAN KARTU XL BEBAS OLEH MAHASISWA

Aldila, Ella (2008) PENGARUH TERPAAN PESAN PROMOSI KARTU XL BEBAS TARIF Rp 1/detik DI TELEVISI TERHADAP PENINGKATAN PENGGUNAAN KARTU XL BEBAS OLEH MAHASISWA. Other thesis, University of Muhammadiyah Malang.

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Abstract

Unsuccessful of advertise that done by XL bebas through Rp 1/second, could be known from the influence that show in that advertisement to audience. After they heard about that cheap of price, are they will increase use of talk price in cell phone card or not. Using of cell phone for public, especially students make industry of cell phone always interested by each customers. The problem that discussed in this research, there is an influence message promote of xl bebas card Rp 1/second on television to increasing used of xl bebas card by students, and if there was how big that influence. Theory that used in this research is AIDDA theory and it was problem of advertisement, which is Attention, interest, desire, decision and action. Method in this research is survey, utilize explanation because analyze relation between two variable or more. Questioner that spread collected data to the respondents, it analyzed by test data F, simple linear regression and determination test. From this research it could be conclude that there was an influence message promote of xl bebascard Rp 1/second on television to increasing used of xl bebas by students with the percentage for 42,5% it certain by the influence message promote of xl bebas Rp 1/second on television to audience and 57,5% certain by another variable.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 28 Apr 2012 02:34
Last Modified: 28 Apr 2012 02:34
URI: http://eprints.umm.ac.id/id/eprint/3243

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