HUBUNGAN ANTARA HARGA DIRIDENGAN MINAT MEMBELI PAKAIAN IMPORTSECOND HAND

FITRIASARI, INTAN (2010) HUBUNGAN ANTARA HARGA DIRIDENGAN MINAT MEMBELI PAKAIAN IMPORTSECOND HAND. Other thesis, University of Muhammadiyah Malang.

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Abstract

Height of enthusiasm buys consumer to import clothes second hand seen from level of the purchasing. Besides price factor and economic situation also because of existence between the products with them selves. Enthusiasm buys is essential part strarting decision to buy consumer later influenced by negative or positive opinion sight to product gone to, and adapted forrequirement and its the hope the product would. Choice to product will depict how appreciation of someone to ability, success of and them selves acceptance. This thing is closely related to self esteem owned by consumer. Self esteem analysis is expected able to give input about enthusiasm to buy consumer. So researcher tries studies problems through a research with title "Relation between self esteem with enthusiasm buys import clothes second hand". This research design is non eksperimental, with instrument applies scale Likert consisted of self esteem and enthusiasm scale buys. Population is import clothes consumer second hand in town Malang, with sample 80. Sampling technique applied is insidental and the data analysis method using correlation method product moment from Karl Pearson. Based on result of the data analysis, taken conclusion that there is the relation of a real negativity signifikan (r=­0,524; p=0,000) between self esteem with enthusiasm buys import clothes second hand. That means, at consumer having low self esteem is found enthusiasm to buy import clothes second hand which high, and also on the contrary. Effective contribution from self esteem with enthusiasm buys equal to 27,5% while 72,5% influenced by other factor.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 13 Apr 2012 06:33
Last Modified: 13 Apr 2012 06:33
URI: http://eprints.umm.ac.id/id/eprint/2185

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