PERBEDAAN MINAT MEMBELI DI PASAR MODERN DI TINJAUDARI TIPE KEPRIBADIAN

Astuti, Wahyudi (2010) PERBEDAAN MINAT MEMBELI DI PASAR MODERN DI TINJAUDARI TIPE KEPRIBADIAN. Other thesis, University of Muhammadiyah Malang.

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Abstract

Modern market is one of the fast growing retailers in Indonesia. Almost every town in Indonesia there is modern markets, such as mall, supermarket, department store, shopping center, franchise, mini market, groceries, drugstores, and restaurants. People with different characteristics began to visit modern market to buy goods and services. This kind of market has various goods, either domestics and imports, has various qualities, different supplies in the stock of warehouses, own price tags, and differ service level (air conditioning, comfort and clean atmospheres, goods display separated to the subcategories, product information through reading machine, shopping baskets, cashiers, and shopkeepers). That’s mean it’s many thing can attractive consumer interest for buying in modern market. This study intended to find out the level of buying interests differences in modern market toward students in terms of personality types. This study is non­experiment research. The population of the study was students of Muhammadiyah University Malang. The author used quota sampling toward the 100 students as the subjects of the study. The data collection used buying interests scale in modern market. Furthermore, the writer used Eysenck Personality Inventory (EPI) to understand the types of personality. As for method analyze data used to test difference are technique examination of assisted T­test by using SPSS version 12.00 for Windows. It might be concluded that there were differences among buying motivation in modern market which is very significantly by (t = 2,753 ; sig = 0,007 < 0,001)in terms of introvert type of personality was higher (x = 94,63) than the extrovert type of personality (x = 88,79). Hence, the hypothesis of the study accepted.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 04 Apr 2012 03:13
Last Modified: 04 Apr 2012 03:13
URI: http://eprints.umm.ac.id/id/eprint/1803

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