AKTIFITAS HUMAS THE TAMAN DAYU DALAMMENINGKATKAN JUMLAH PENGUNJUNG(Studi Pada Bagian Humas The Taman Dayu City of Festival Pandaan)

Ashar Amrullah, Izzat (2010) AKTIFITAS HUMAS THE TAMAN DAYU DALAMMENINGKATKAN JUMLAH PENGUNJUNG(Studi Pada Bagian Humas The Taman Dayu City of Festival Pandaan). Other thesis, University of Muhammadiyah Malang.

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Abstract

The development of tourism in Indonesia shows the development of an increasing and growing into a stand-alone industry. Companies engaged in tourism should be able to attract the attention of society, giving rise to a desire to visit, because they each formed a company that aims to preserve the life of his company. In order to get the number of visitors for more then a factor considered is the public relations activities in the promotion. One such company is The Taman Dayu Pandaan Festival City of Pasuruan. Based on the above then the problem that arises is how the larger scope of public relations activities to increase the number of visitors. The purpose of this research is to find how how public relations marketing strategy Taman Dayu in increasing the number of visitors. This type of research that is used in this research is descriptive and qualitative research methods so that researchers can describe, describe the existing situation, and identifies the factors which can hinder and support the marketing strategies of public relations. In this study data obtained from informants is located in Taman Dayu PR department which consists of 3 persons namely a head section and two staff people. Data collection techniques through observsi, interviews, and documentation. Data analysis technique used was a qualitative descriptive analysis technique is useful as a tool for interpreting and mengintrepetasikan how the strategies undertaken. From the analysis that the activities of public relations in order publications Taman Dayu tourism potential has a purpose to convey information to the general public about tourism objects contained in the City Pandaan including facilities and infrastructure. In order to achieve PR Taman Dayu has formulated several strategies based on the company's mission and vision, and strategies can be classified in a social marketing strategy. Social marketing strategy is based on the notion of marketing techniques being developed today, which the basic principles of modern marketing is that the employer must produce goods that can meet consumer needs, while at the same time they must make a rational and reasonable profit. This also applied by Taman Dayu in the strategy used where Taman Dayu provide satisfactory services to all visitors or customers will need recreation and education facilities and business. But in this case waive Taman Dayu tidak profit is the ultimate goal of any institute or company. While the media is used among other print media, electronic or even direct communication. Expectations of the company was more step or how to maximize the formulation of public relations in increasing the number of visitors. Taman Dayu addressing it via publicist has prepared its people in order to have good capabilities in terms of communicating, so all information will be well received by consumers or the public. Attempts are made Taman Dayu manarik visitor could be expected to use the products or use existing facilities at Taman Dayu. For public relations practitioners are advised to maximize the Taman Dayu how that is done so as not to shift into the field of marketing and public relations company run effectively according to their own functions and roles of actual public relations.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 04 Apr 2012 02:41
Last Modified: 04 Apr 2012 02:41
URI: http://eprints.umm.ac.id/id/eprint/1797

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