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PENERAPAN MANAJEMEN KOMUNIKASI DALAM SITUASI KRISIS(Study pada PT.PINDAD (Persero) Turen-Malang pasca kasus ledakan munisi)

Adawiyah, Dirgahayu Isti (2010) PENERAPAN MANAJEMEN KOMUNIKASI DALAM SITUASI KRISIS(Study pada PT.PINDAD (Persero) Turen-Malang pasca kasus ledakan munisi). Other thesis, University of Muhammadiyah Malang.


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Background of this research was munitions explosion case on October 2007 at PT. PINDAD Inc. Turen – Malang as the job accident. Impact of that job accident was one employee passed away. That accident can happens on another times because mistake of job procedure or human error. However, that accident didn’t make weak spirit and job loyalty of employees. Thus, image of company is still good until now. Researcher has opinion that this case related with communication management both of out or in organization. Based on that explanation, research formula of this problem is what application of communication management on PT. PINDAD Inc. Turen – Malang in facing crisis situation related with the explosion case on year 2007 ago. The objective of this research is to descript application of communication management when the explosion happening and analysis function of communication management on crisis situation related with explosion case at PT. PINDAD Inc. Turen – Malang. The method used was qualitative research method that researcher wants to produce analysis procedure that didn’t use statistical analysis procedure or another quantitative ways and also research based on the effort to build their views that was researched accurately, formed with words, holistic views and involutes. (Moleong, 2007:6). Data processing technique or data analysis in this research is descriptive qualitative with process as induction–interpretation–conceptualization. Thus, after all data collected then it was reduced by inclusive process. Inclusive was entering data related and exclusive was release data that didn’t related in answering research problem. After that, it was conducted simplification in order to data easier to be comprehended and provided on paper or state contains explanation of communication management on crisis situation at PT. PINDAD Inc. Turen – Malang. Application of communication management on crisis situation at PT. PINDAD Inc. Turen – Malang refers at Seitel Theory. That theory expressed that process of Public Relations involving 4 (four) steps, as follows: Defining the problem or opportunity, Programming, Action and Evaluation. Every steps was conducted by PT. PINDAD Inc. Turen – Malang in handling explosion case on year 2007 ago. The effort of company in operating function of management in an organization based on Cutlip and Center model. The process include phase of fact collection and evaluation which is answered by research. Cutlip and Center model can outline shortly as follows: fact collection, problem definition, planning and program, action and communication, and evaluation. Based on result of data analysis, researcher concluded that application of communication management was conducted PT. PINDAD Inc. Turen – Malang while happening crisis on year 2007 can be handled, because crisis happens not until acute. Acute phase represents phase where people have told that “happened crisis”. From the research result has conducted, researcher can proposed some suggestion to be consideration and input for company, as follows: crisis manual of company should be standardized immediately, remembering crisis situation happens at the company is able to happens every time, public relations of PT. PINDAD Inc. Turen – Malang Division Munitions shouldn’t be attached to Sub Department Minu and Public Relations, remembering function of public relations in the company is very important. Information or things related with public relations was not ambiguous with something outer responsibility and function public relations. This research was expected become reference to all party, particularly for student of Communication Science Faculty means to conduct same research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 02 Apr 2012 03:26
Last Modified: 02 Apr 2012 03:26

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