STRATEGI KOMUNIKASI KELOMPOK INFORMASI MASYARAKAT (KIM) DALAM MENYAMPAIKAN INFORMASI PUBLIK

This research aims to understand the communication strategies of the Public Information Group (Kelompok Informasi Masyarakat or KIM) Asabri in delivering public information to the community. KIM Asabri encourages the independent growth and development of KIM as an information platform for the public. KIM Asabri serves as an information platform for the community to avoid falling victim to hoaxes or unreliable news. The research employs a qualitative descriptive approach with the interactive data analysis model, involving three stages: data reduction, data presentation, and conclusion/data verification. The research subjects include KIM officials selected through purposive sampling. The criteria for research subjects involve individuals who can access, analyze, and evaluate information circulating in the community, as well as choose and sift through information to distinguish between hoaxes and genuine information. Based on the research findings, it can be concluded that KIM Asabri's strategy in delivering public information involves updating news across various social media platforms such as the website, Instagram, Facebook, Twitter, and YouTube. Through these social media channels, the public can easily access and discern news or information with credible and accountable sources.