Trisianawati, Dinar Ayu (2006) STUDI KASUS TENTANG TINGKAT KEPERCAYAAN MASYARAKATTERHADAP ASURANSI JIWA DI PT.ASURANSI JIWASRAYA“ MADIUN BRANCH OFFICE ”. Other thesis, University of Muhammadiyah Malang.
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The purpose of this study is to determine how the level of public trust in Madison and surrounding areas of PT BNI Life Insurance "Madison Branch Office". This study uses qualitative research model deskiptif, to create a picture or exposure and dig carefully and deeply about a particular social phenomenon. In this case the level of public confidence in Madiun on PT. BNI Life Insurance "Madison Branch Office". Pegumpulan research data used by interview and questionnaire. Results of research about the circumstances or how the level of trust given society Madiun on life insurance from insurance companies Jiwasraya, namely (1) high level of trust from the top level of society, (2) of the middle class or moderate level of confidence will be sufficient insurance, ( 3) the level of trust of the community group under the insurance is still low. Distrust of the public to the life insurance can be caused because they do not know will aim for if people believe in human dignity, financial security and liability of any person to others, they will believe in life insurance. Communities whose economies have high levels, the higher their desire to insure themselves and their families because of economic circumstances supported a more than adequate. While the level of the economic community, tend masuh require much thought and consideration to insure himself and his family. In terms of public confidence in this group believe in the insurance and decide to become customers of life insurance at. BNI Life Insurance. At the low economic level, the desire to insure himself and his family are very small may not even exist at all. Because the background of minimal economic circumstances and other needs were deemed more important.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HM Sociology|
|Divisions:||Faculty of Social and Political Science > Department of Sociology|
|Depositing User:||Zainul Afandi|
|Date Deposited:||13 Jul 2012 03:56|
|Last Modified:||13 Jul 2012 03:56|
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