PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR)PADA PERUSAHAAN PENGEMBANG PERUMAHAN(Studi pada Perusahaan Pengembang Perumahan PT. Cipta Graha MuliaPasuruan)

WARDANA, ARYA KRISNA (2009) PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY (CSR)PADA PERUSAHAAN PENGEMBANG PERUMAHAN(Studi pada Perusahaan Pengembang Perumahan PT. Cipta Graha MuliaPasuruan). Other thesis, University of Muhammadiyah Malang.

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PELAKSANAAN_CORPORATE_SOCIAL_RESPONSIBILITY_%28CSR%29PADA_PERUSAHAAN_PENGEMBANG_PERUMAHAN%28Studi_pada_Perusahaan_Pengembang.pdf

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Abstract

Beside internal responsible to the organization, a housing developer company owed external responsible, that was social responsible to the society in general. The company social responsible or wellknown as CSR (Corporate Social Responsibility) is a continuous commitment of a company to have ethical attitude and positive contribution to their employee, community and environment, also society in general. The writer here has interest to reveal the application of Corporate Social Responsibility (CSR) program application from Housing Developer company PT. Cipta Graha Mulia Pasuruan as Public Relation Division effort to built positive image in company whether in internal or external way. The writer tried to reveal the CSR application and their inhibitions. In this research, the writer used qualitative approach. Research characteristic was case study, where the writer describe the existing phenomena in field and analyzed them according to communication theories. Location chosen was PT. Cipta Graha Mulia Pasuruan. The subjects were chosen in purposive way. In this research, the data collection method were interview, observation, and documentation. For data analysis technique, the writer used data collection, data reduction, data display, and conclusion. From the research there could be found that the Corporate Social Responsibility of PT. Cipta Graha Mulia Pasuruan application consisted of progress in environment whether social or physical environment, society structure, and economic packed in some programs which had direct influence to society. The application of CSR by Public Relation Division were: (1) actively made campaign of CSR program PT. Cipta Graha Mulia Pasuruan through various medias; (2) monitoring CSR activity which involving PT. Cipta Graha Mulia Pasuruan; (3) evaluation to the CSR activities of PT. Cipta Graha Mulia Pasuruan. CSR activities could be said as a part of external public relation since CSR aimed to form the society images in society. That’s why CSR program could be said as part of external public relation. The inhibition of CSR program by Public Relation division were: (1) properties owed by PT. Cipta Graha Mulia were spread in many regions, so that it was difficult to control the CSR application to PT. Cipta Graha Mulia Pasuruan; (2) in loss property projects, PT. Cipta Graha Mulia Pasuruan should do CSR program as done in another region for fairness; and (3) public opinion that CSR program was only profitable for PT. Cipta Graha Mulia Pasuruan.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 07 Jul 2012 01:50
Last Modified: 07 Jul 2012 01:50
URI: http://eprints.umm.ac.id/id/eprint/11327

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