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Items where Author is "Rahayu, Iin Atul"

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Thesis

Rahayu, Iin Atul (2025) PERAN PRICE SEBAGAI VARIABEL INTERVENING PADA PENGARUH ANTARA BRAND IMAGE, HEDONIC LIFESTYLE, DAN PRODUCT QUALITY TERHADAP PURCHASE DECISIONS (Studi pada Konsumen iPhone 15 Generasi Z di Malang Raya). Undergraduate thesis, Universitas Muhammadiyah Malang.

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