Items where Author is "Erfianto, Desya Ardelia Putri"
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Thesis
Erfianto, Desya Ardelia Putri (2026) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN BRAND SWITCHING DARI MERK KOSMETIK MAKEOVER KE KOSMETIK SOMETHINC MELALUI PURCHASE INTENTION SEBAGAI VARIABEL MEDIASI (Studi Pada Gen Z di Kota Malang). Undergraduate thesis, Universitas Muhammadiyah Malang.