Analisis Isi Kredibilitas Komuikator dalam Konten Influencer dr.Alip Hildan Pada Akun TikTok @doklip

The evolution of social media has transformed how the public acquires and disseminates information. TikTok has emerged as a widely used platform for delivering educational content creatively. One active content creator in this space is Dr. Alip Hildan—known by the handle @doklip—who is recognized for his humorous and casual communication style. This study aims to examine the communication style Dr. Alip Hildan employs to deliver health education content in a manner that is both easily understood and engaging to the audience. A qualitative, descriptive research approach was adopted for this study. Data were collected through the documentation of videos from the @doklip TikTok account that had garnered at least five million views; these were subsequently analyzed using content analysis grounded in Aristotle’s rhetorical theory, specifically the elements of ethos, pathos, and logos. The findings indicate that Dr. Alip Hildan’s credibility as a communicator is established through a blend of these three rhetorical elements. The element of ethos is demonstrated through his identity and competence as a physician providing trustworthy health information. The element of pathos is evident in his use of humor, engaging expressions, parody, and casual language, all of which foster an emotional connection with the audience. Meanwhile, the element of logos is reflected in the delivery of health information that is logical, rational, and grounded in medical facts, yet conveyed in simple language accessible to the general public. The combination of these three elements renders the content not only informative but also engaging and persuasive. The study concludes that Dr. Alip Hildan’s success as a health influencer on TikTok stems from his ability to integrate ethos, pathos, and logos in a balanced manner across his content, thereby enhancing the effectiveness of health message delivery while building audience trust in the information provided.