KONTEN DAKWAH BERBASIS MANAJEMEN MASJID DI MEDIA SOSIAL (Analisis Konten pada Akun Instagram @masjidjogokariyan)

The development of digital communication technology has driven transformation in various da'wah practices, including the use of social media as a means of spreading religious messages. Mosques, as religious institutions, function not only as places of ritual worship, but also as centres for the dissemination of da'wah communication that utilise digital media to reach a wide audience. The purpose of this study is to analyse da'wah content based on the management of the @masjidjogokariyan Instagram account. This study uses a descriptive qualitative approach by applying content analysis methods to several da'wah content posts published on the account. Data collection techniques were carried out by documenting purposively selected content, which was then analysed thematically based on the categories of da'wah messages and the form of content presentation uploaded. The results of the study indicate that religious content on the Instagram account @masjidjogokariyan not only contains religious messages but also information about social activities packaged in the form of photos, videos, and carousels in accordance with the characteristics of Instagram social media communication. These findings indicate that social media can be used as an effective strategy in conveying religious messages and strengthening the role of mosques as centres for religious social activities and community empowerment in the digital age.