DAMPAK PENGGUNAAN INSTAGRAM DALAM PERUBAHAN GAYA HIDUP MAHASISWA (STUDI KASUS MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG)

The development of technology in the era of globalization has brought
significant changes to society, especially among young people. Social media,
particularly Instagram, has become an essential part of students’ lives as a medium
for communication, entertainment, and social identity formation. This study aims
to analyze the impact of Instagram usage on lifestyle changes among students at
Universitas Muhammadiyah Malang. The research employs a qualitative approach
with data collection techniques including interviews and literature review.
The results show that Instagram usage influences students’ lifestyle
changes, particularly in consumption patterns, fashion choices, social activities,
and self-image construction. Students tend to follow trends circulating on social
media and use Instagram as a reference in shaping their lifestyles. In addition,
Instagram encourages consumptive behavior and increases social comparison,
which can affect individuals’ psychological well-being. On the other hand,
Instagram also has positive impacts, such as expanding social networks, enhancing
creativity, and providing a platform for self-actualization. Therefore, wise use of
Instagram is necessary to minimize its negative effects. This study is expected to
provide insights into the role of social media in shaping student lifestyles in the
digital era.