ANALYSIS OF LAND USE CHANGE AFFECTED BY COFFEE SHOP INDUSTRY: A CASE RESEARCH IN BATU CITY, INDONESIA

The growth of café industry in Batu City is increasing every year due to the tourism sector and the migration of students. These factors have significantly changed landscape of green agricultural land into industrial or productive land in Batu City. Therefore, this research aimed to examine land use change due to the growth of the café industry in Batu City. A solution framework was also developed for local governments in regulating or managing land use change using qualitative and case research methods. Additionally, data was obtained through semi-structured interviews with relevant stakeholders. This research used Geographic Information System (GIS), the data processing software to visualize landscape of land use change. The results showed that there was an annual exponential variation in land use change. Theoretical and practical contributions added to the discourse on coffee shop growth by including the sustainability of green land. A stakeholder commitment was also required to maintain green land sustainability and policy on investment mechanisms.