PENGARUH KUALITAS LAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI CITRA DESTINASI (Studi pada Pengunjung Wisata Pari Bendo Lawang)

This study aims to analyze the influence of service quality, facilities, and destination image on visitor satisfaction of Pari Bendo Lawang. This study uses a quantitative approach with an explanatory research approach. The sample for this study is all Pari Bendo Lawang tourist visitors with a population of 145 respondents who can represent the whole. Data collection was carried out through a questionnaire using g-form. The analysis tool used is the Structural Equation Model-Partial least Square (SEM-PLS) by conducting convergent validity, discriminant validity, reliability tests, r-square, q-square, and hypothesis. The results of the study show that service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction, destination image has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on destination image, facilities have a positive and significant effect on destination image, destination image mediates service quality on customer satisfaction, destination image mediates facilities on customer satisfaction.