PENGARUH EMPLOYEE ENGAGEMENT DAN JOB SATISFACTION TERHADAP KINERJA KARYAWAN DENGAN WORK MOTIVATION SEBAGAI VARIABEL MEDIASI PADA KARYAWAN GLOBAL KREASI MEDIA

This study aims to analyze the effect of employee engagement and job satisfaction on employee performance with work motivation as a mediating variable at Global Kreasi Media. This study uses a quantitative approach with a survey method through questionnaires. The population as well as the sample consisted of 91 employees using a saturated sampling technique. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The evaluation included the outer model test, namely outer loading, Average Variance Extracted (AVE), Heterotrait-Monotrait Ratio (HTMT), Cronbach’s alpha, and composite reliability, as well as the inner model test, namely R-square, path coefficient, and mediation test using specific indirect effect. The results show that employee engagement and job satisfaction have a positive and significant effect on employee performance. Employee engagement and job satisfaction also have a positive and significant effect on work motivation. Furthermore, work motivation has a positive and significant effect on employee performance. Mediation testing indicates that work motivation significantly mediates the effect of employee engagement and job satisfaction on employee performance. These findings confirm that improving employee performance can be achieved through strengthening employee engagement, job satisfaction, and work motivation as key driving factors.