PERAN LITERASI KEUANGAN, PENGGUNAAN E-WALLET, DAN MEDIA SOSIAL DALAM MEMBENTUK PERILAKU KEUANGAN

This study aims to determine the effect of financial literacy, use of e-wallet, social media on financial behavior. The variables in this study include financial literacy, use of e-wallet, social media, and financial behavior. The population in this study is students in East Java. The sample in this study amounted to 200 responders determined by the purposive sampling method. This study is quantitative research and the data used is primary data. This study uses SEM-PLS analysis techniques with the help of SmartPLS software. The result of the study show that financial literacy has a significant effect on financial behavior, the use of e-wallets has a significant effect on financial behavior, and social media has no effect on financial behavior.